About

ONCE UPON A TIME...

Heidi encountered the ultimate fashion emergency. A Ski Pro at Aspen Mountain, she needed to be warm on the slopes but had to look good, as well. What a predicament! Her millinery talent, appreciation for accessorizing and necessity for functionality inspired her design of a stylish yet purposeful hat that took shape in the form of what is now the quintessential heidi hat. As popularity spread throughout the land, heidi hat’s iconic classic pillbox in leopard prints, brocades and novelty couture extended far beyond the mountains of Aspen. When Heidi and her eldest daughter Kelly teamed up, they together grew an affinity for yoga. Sharing their passion for fashion and function, their designs evolved into the yoga world, discovering a need for appropriate, chic attire. From downward dog to savasana, from skiing to hiking, from one sweaty pursuit to another, Heidi and Kelly together now run all aspects of their company's business.  Heidi Hat is the culmination of their collaborative designs. Their athletic-inspired clothing and accessories embody femininity with a comfortable approach, a manifestation of their desire to enhance a healthy lifestyle and active endeavors.

And may we all live fashionably ever after...

Heidi Wade and Kelly Nemirow of Heidi Hat